Asya

For more than 30 years, hairdressing has been my way of understanding people.
My work is not just about cutting or coloring hair, it is about discovering what each woman wants to express.

I enjoy anticipating my clients’ wishes and seeing them leave with the feeling that their expectations have truly been met.

Beauty begins with the face, and hair is its natural extension.
When the two are in harmony, a woman naturally expresses confidence, charisma, and individuality.

At the core of my work is the desire to study each face individually, so I can recommend the most suitable shape, color, and style.

The Conversation Comes First

Hair has its own structure and needs, but my first priority is understanding what the woman in my chair is looking for today.

During our consultation I think about questions such as:

• Does she want more volume—and where?

• Is she looking for smoothness and simplicity?

• Does she want to feel more feminine?

• Does she want her hair to stand out and attract attention?

• Is she in a stage of life where practicality matters most?

• Or perhaps she simply needs something quick today because life is moving fast.

Often, a client communicates even more without words.
Through small, unconscious gestures, a woman shows:

• whether she likes her hair

• whether something feels wrong

• what she wants to express in this moment

When I observe these signals carefully, I can understand the balance between what the hair needs and what the client expects.

All of this information helps me:

• create an individual approach for the person sitting in my chair

• determine the most suitable style for this moment

After that, I explain:

• why I recommend a particular length or color

• what kind of care or nourishment the hair needs

• how the client can maintain the result at home

My approach has been shaped by three decades in the profession and ongoing training.

Throughout my career I have worked closely with the L’Oréal Academy in Bulgaria, where I continue to learn about new techniques, trends, and innovations in hairdressing.

Many respected professionals have influenced my perspective on the craft:

• Letitia Guenaou – showed me the depth and artistry of hairdressing

• Emiliana Ilieva – taught me how to communicate the language of our profession

• Angelique Mercier – inspired my search for the essence of new knowledge

• Veneta Ignatova – taught me the importance of grace and precision

Technical mastery was shaped by training with:

• Christophe Gaillet – elegant updos

• Saks Academy – working smarter and more efficiently

• Claude Juillard – applying 3D makeup concepts to enhance personality

• Boris Boris – the power of small details in shaping a hairstyle